Oh My Godzilla

I never had more fun working on a movie that I did on Godzilla.

For the most part, marketing movies is a long and hard process. It takes months…there are always problems…and you seldom get what you want. Godzilla was exactly the opposite. We secured the rights to the movie and got everyone (marketing, sales and production) in a room together and came up with a strategy. It was done in a matter of weeks with a real team effort from everyone at New World.

Understand that this was a Godzilla movie dubbed for the the US market…bad lip sync, toothpick models and a small man in a rubber suit. You know…everything you'd expect a Godzilla movie to be. But the ‘big guy’ was coming back to the big screen, and we had to make sure that people knew it.

Only the hard core Godzilla fans knew that Raymond Burr was in the first Godzilla movie. We put together a small cast and shot a few new scenes with Mr. Burr. We used footage from two other New World classics, The Philadelphia Experiment and Def Con 4 .

Most importantly, we wanted to make sure that the audience had a good time, so my wife Jill had a great idea and we put ‘Bambi Meets Godzilla’ on the head of the film. If you haven’t seen this, you’re in for a treat.



Next, we were faced with a monster of a PR challenge... so we decided that it was time to put Godzilla on the road. We made arrangements to bring in the actual costume from Japan. Godzilla may look 100 feet tall on film, but as costume he barely broke 5' . And the suit was 100% rubber, which means that it was very very heavy. We hired a small stuntman (which is not the easiest thing to do). After he fainted in the costume during rehearsals, we threw in an extra oxygen tank to make sure he didn't collapse live on national television.

Godzilla returned to NY, for a visit with Regis Philbin, who had just started his syndicated show, and then it was on to Times Square and a BBQ at Shea Stadium. But the fun didn’t stop there. We had put together a big deal with Dr. Pepper and they saturated TV with a huge (naturally) campaign to support one of the most obvious product placements ever filmed. We were shameless.

But for me, the best part wasn’t the 250 ‘beach patrols, or the Godzilla parties, or the merchandise or the classic poster or the 10 foot standee…it was the song.

My wife Jill is a terrific singer, and she had an old demo that I thought was just what we needed. And it was free. We laid down some updated instrumentals for one of the few movie monster love songs ever to have been re-recorded.

The campaign worked. We got tremendous PR, the promotional screenings were packed and the movie was a hit.

I Was Afraid to Love You, the love theme from Godzilla went gold! And I should know. It cost me $250 to have the record goldplated and framed for my wife.

Dinner at Spago

This is a true story about a PR stunt for the movie Girls Just Want to Have Fun that seemed more like a fire drill than anything else.

And I was driving the fire truck.


New World Pictures was a ‘mini-major’ with very high visibility in the industry. A great team led by Harry Sloan (who is now running MGM), Larry Kuppin and Bob Rehme bought it from Roger Corman two years before. The studio was releasing 20 films a year. The TV group had projects with HBO and the networks, and we had just started a Home Video Division. It was a busy place.

We were putting together the final PR and promotion plan for the ‘soon to be’ cult classic, Girls Just Want To Have Fun, when Tony Angelotti and I were called to Co-Chairman Bob Rehme’s office.

Bob was at Spago for dinner the night before and noticed that there was construction across the street on Sunset. He looked at Tony and me and said, “Guys, we should try to get a banner for Girls Just Want to Have Fun on that new building…everybody at Spago will see it”. We nodded our heads in agreement, because you just never said no to Bob.

Spago was ‘the’ place in Hollywood. And it sounded like a good idea. We left the office and Tony looked at me, and with a twinkle in his eyes said, “Now what?” Roger Armstrong from our PR agency had the bad luck to be in the office for a meeting.

How do you get a banner on a building that is under construction? Money. We certainly didn't want to go back to Bob and tell him that it was too expensive...so we brainstormed and came up with what we thought would be a less expensive solution.

A big balloon with the logo on the side… like a baby Goodyear blimp. Roger was on it, and found the balloon. And we cut a check. He got the permission from the building owner. And we cut a check. Roger worked out the details with the construction company. And we cut a check. He went out to the site and worked out the logistics with the foreman. And we cut a check.

We were set, and naturally over budget. We called Bob and told him the good news (but we left out the budget part). He was happy. Roger called from the building. He had good news and bad news. The balloon is up, but no one can see it because there are no lights on the building, and by 6 pm it’s dark.

Oy! We make an executive decision, and rent a big Kleig light. Roger rents three parking spaces, and we park it in the Tower Records parking lot across the street and shine it on the balloon. More checks to cut.

Perfect… now the Hollywood ‘A’ list at Spago can see Girls Just Want To Have Fun while they enjoy their goat cheese pizza and wine.

Well, almost. Spago was right on Sunset Boulevard… in the heart of the ‘Sunset Strip. To the south lay the Los Angeles basin with its incredible views of lights stretching to the Pacific Ocean. But to the North, were the Hollywood Hills.

And that was the problem. As soon as the spotlight went on, the shots started. Some of the more 'colorful' sharpshooters of the Hollywood Hills were using the Girls Just Want to Have Fun balloon for target practice.

After three days and nights of trying to patch and repatch that damned balloon we had all enough and took it down.

And if that wasn't enough. Bob never went to Spago.